A self-paced course to take designers from order-taker to brand-maker
BRAND MAPPING METHOD
Helping YOU become the biggest strategic advantage in your branding business. So you can confidently multiply your rates, book big clients, and give ‘em an experience they can’t stop talking about.
K, I’m already in
psssst... want a sneak peak of what's inside BMM? Check out this training below⬇️
Got a gut feeling you’re underdelivering & undercharging?
You’re probably not imagining it, babes.
If your design business is going *okay* but you’re so over….
- Clients requesting their 17th “quick revision”
- Pricing yourself low AF because you’re scared a cheaper designer will outbid you
- Orrrrr feeling like you’re going to vomit when you up your rates
- Churning out pretty logos when you know you have so much more potential
- Questioning all your decisions so everything takes forever
You’re *this* close to a business that gives insane value (and makes a buttload of money).
Real talk. You're a great designer, but there’s always gonna be someone who will design a logo at a cheaper price. That means you’ll keep pricing yourself low and racing through stressful projects.
Until you stop being an order taker w/ adobe skills… And start offering an irreplaceable you-shaped package, backed by legitimate ✨brand strategy✨
So you can solve REAL problems – you know, the deep ‘why am I here?’ ones – that help your clients build a clear, recognisable brand with an obsessed following.
(While getting paid thousands for the privilege 🤑)
But you’re missing something prettyyy freaking important.
Get started from $97
But don’t get me wrong, if you do a little research on me you’ll soon find out that I’m not that special. In fact, some would say I don’t have any business teaching courses on brand strategy.
INTRODUCING: BRAND MAPPING METHOD
In three hours of video training plus actionable templates, workflows, and checklists, you’ll learn eeeeverything you need to:
✅ Create a unique strengths-led strategy with you at the center
✅ Have an easy, streamlined process, backed by legit tools and resources
✅ Help your clients develop a standout identity and inspire a loyal following
✅ Communicate with your clients in a way that instills trust & positions you as an expert
✅ Multiply your prices – and deliver value to match
✅ Start booking bigger, better clients right away
A hyper-focused course to help you become a certified brand strategist – armed with the real-world skills + processes you need to book & help big-league clients NOW.
(Because if you’re just giving them a pretty logo, it's kind of like handing them a cute outfit, telling them they look fabulous, and dropping them in the desert... And neither of you knows if they're going to make it out alive.)
Let’s freaking go!
After BMM.
🤠 Cruising through sales calls with confidence because you know your worth (and your shit)
🤠 A more chill + fast design process, because every move is made with intention & based on legitimate research
🤠 Doubling your prices within 4 weeks (then probably tripling them a few months later)
🤠 Slashing the annoying revisions and client miscommunications by like 90%
🤠 Working on spacious, five-figure projects so you can enjoy the process (and you know, your actual life)
Before BMM.
☹️ Getting the sweats before every Zoom call with a new client
☹️ Agonizing over every design decision, making the process feel like literal torture
☹️ Undercutting yourself because you’re so scared of getting outbid
☹️ Stomach sinking when your inbox pings with the subject line “a few more changes”
☹️ Rushing through a bunch of piecey client projects each month to cover the bills
What my students are saying:
"If you simply want to stop taking orders as a designer, this is the most comprehensive course for you. Immediately after completing the course, I gained the confidence I needed to present my designs decisions knowing that they were strategically made and backed up with comprehensive research. Not only that but I was able to charge my worth and position myself as an expert.
After taking [BMM], it’s like a whole new door of opportunities opened up for me. I went from never taking on a branding client to working with the most passionate creatives and entrepreneurs. When I started offering branding in April of this year, I stopped taking wedding stationery clients altogether. As I’ve continued this journey as a strategist and designer, I’ve successfully tripled my rates and acquired projects that I never thought were possible"
" I’ve successfully tripled my rates and acquired projects that I never thought were possible"
- SUZZANNE GAMBOA
"Ever since I have been implementing the BMM tools, not only have I felt more confident when doing brand strategy for my clients, but I've been able to implement those tools for ME and boost my own business. That has been revolutionary for how I market myself and how I create for my own brand.
I have always been the kind of person who wants to make people happy and do everything to the best of my ability. And with the tools and resources I've gotten from BMM, I feel like I can really do that for my clients, and more. I'm so proud of the info I can provide my clients and the assets I create for them. They truly trust my professional opinion - and I TRUST MY OPINION, which is even crazier, lol.
"If you want to give your clients legitimate valuable information, resources, and assets for their business, take BMM"
- ALIA FROM A SALEM DESIGN
What my students are saying:
"I decided to take [BMM] to hone in on how to incorporate strategy into my branding process so that I could offer my clients more value. I trusted that through [BMM] I would learn exactly what I was missing, and I was right. I learned how to refine my client process, strategize brands for tangible results, and gained confidence that was priceless. Now I am booking clients that want to work with me because of my collaborative branding process that not only gives them vision, but gives actual steps to achieve their goals."
" Now I am booking clients that want to work with me because of my collaborative branding process"
- JORDAN COTTON
What my students are saying:
Carli's BMM is FULL of valuable info and great templates. I was familiar with brand strategy before I took the course, but it brought a lot of clarity to how I could use brand strategy to truly help my clients. ON top of that, her processes and templates are worth the investment alone! They saved me so much time and gave me the freedom to start implementing immediately.
I'm confident that I will be able to continue to raise my prices from here on out. I never thought I'd be working with clients of this caliber less than a year into my design business. Of course, it's not all about making more money, but it feels great to get paid fairly for the value that I bring and these clients trust me to make decisions which is a game-changer. I finally feel like I can enjoy the creative process because I don't need to rush through a bunch of $800 projects each month which in turn allows me to give my clients a better end product.
Alllll that being said... Great stuff awaits you inside this course.
Within 2 months I booked two 5k websites and shortly after I booked two 4k branding packages (I was previously charging $800-$1200🥴).
-WHITNEY FROM WILDHIVE STUDIO
What my students are saying:
Brand Research & Exploration
❤️🔥 Use client questionnaires to cut through the fluff and get the info you *actually* need.
❤️🔥 Discover the exact strategic questions and follow-ups you need to ask every client.
❤️🔥 Guide your client to use Pinterest in a more powerful, intentional way.
❤️🔥 Run a live strategy session for maximum impact (including how to prep, what to say, and how to respond when things get awkward).
A closer peek inside your curriculum…
01
Brand Mapping
❤️🔥 Confidently analyze the market to nail down your client’s brand “map”—AKA their *~priceless*~ compass for navigating their niche.
❤️🔥 Learn the seven concepts that will help your clients develop a lasting, unmistakable brand and find their voice—instead of switching it up every 6 months to look like their latest obsession.
❤️🔥 Define your client’s core values to cultivate a sense of focus and instill some confidence in their unique offering (they’ll love ya for this).
❤️🔥 Engineer your research into design solutions that don’t just look good–they solve genuine problems.
02
Presenting Your Brand Strategy
❤️🔥 Organize and present a good-lookin’ Brand Carryall to wow your clients. And see the exact layout and content of mine, which I credit for completely changing my business.
❤️🔥 Learn exactly what to say and do before you hit “send” on your Brand Carryall (this is gonna completely erase your email anxiety).
❤️🔥 Find out the three crucial steps I use to capture feedback, get in my client’s head, and present so it feels more like a conversation than shoving something into their face.
❤️🔥 Handle feedback like a pro by working on your mindset and following scripts for different types of requests.
03
Creating the design and brand deliverables
❤️🔥 Learn how to communicate your client’s brand values and voice through design
❤️🔥 Discover exactly how and where to apply strategic elements to your designs
❤️🔥 Design a logo that feels custom and cool without alienating people.
❤️🔥 Build a high-converting website that feels like an engaging story (including the HUGE thing every website needs—but barely any have).
04
I want ittt!
How To Differentiate Yourself As A Brand Strategist
✅ VIDEO TRAINING: Use your new strategy and personal branding to stand out from a sea of lookalike designers, with a cult following of dreamy clients who naturally see your value.
How To Get Your Next Client
✅ VIDEO TRAINING: Follow the five simple things I would do to sign a client tomorrow–even if you’ve never had a paying client before (no shame in that!)
How To Build A Portfolio That Converts
✅ VIDEO TRAINING + SITEMAP: Go from having a portfolio you don’t want anyone to see to one that has clients drooling over your work (trust me, I speak from experience).
Brand Strategy Workflow + Project Manager
✅ EXCEL SHEET CHECKLIST + VIDEO TRAINING. Streamline the process by following a simple but comprehensive checklist, complete with due dates, template links, and a guide to delegate so you can eventually scale and hire out.
Template Library (Worth $1000!)
✅ GOOGLE + DUBSADO + ADOBE TEMPLATES. Get your hands on my ENTIRE template library, including emails, slide decks, questionnaires, scripts, and more–so you can start applying brand strategy immediately.
Real-Life Example
✅ VIDEOS + PDF. Watch me in action as I host sales calls and strategy sessions, then turn it into design collateral—giving you the exact walkthrough to use your strategy in real-time.
Plus these killer bonuses so you can get started as a legit brand strategist ASAP.
Day Rate Intensive (worth $1000)
✅ VIDEO TRAINING + TEMPLATES. Imagine working for 8 hours and getting a few thousand bucks from it. I’m walking you through exactly how to do it.
Brand Mapping Certification
✅ BADGE. Get your strategy personally reviewed and refined by us–and you’ll score a badge for your website and socials that shows you’ve been professionally trained in the art of brand strategy.
Happy High-Ticket Workshop
✅ WORKSHOP SERIES + QUIZ & GUIDE + WORKBOOK. Start booking high-ticket clients in a FUN way with access to my $97 workshop that breaks down marketing, sales, and pricing – ngl, people are kinda obsessed with it.
Guest Expert Series
✅ VIDEO TRAINING. Get more specialist intel to give your business an edge with guest lectures from my go-to people (packaging designer, web designer, and online business manager).
Aaaaand some more because I really do love ya.
K Carli, quit the hard sell – I’m in!
Here’s the truth: copy + paste strategy isn’t enough to attract + wow those “out of your league” clients.
Because ya, you could read some bro branding book that mansplains the philosophy or buy some basic template from Creative Market.
But the real secret to becoming an in-demand, profitable AF brand strategist?
It’s all about you, babe.
I’m willing to bet you already have all these secret skills and strengths inside you that you could use to create something truly distinctive and transformational for your clients.
You just need an actionable map to find ‘em and turn ‘em into gold. 💰
To stand out + be irreplaceable, YOU need to be your biggest strategic advantage.
Hell yeah, let’s do it.
I'm in!
BEST VALUE
Your investment
$997
12 X $97
I believe in The Brand Mapping Method so much that if you don’t love it after 14 days, you’ll receive your money back...no questions asked.
paid today
MOST FLEXIBLE
GIVE ME ACCESS NOW!
I'M IN!
GIVE ME ACCESS!
I dropped out of design school and started my own business with literally nothing to show for it except cute DIY wedding stationery. Four years later, I had a new baby attached to my hip, and was rushing through lookalike logos for clients… with a bank account that made me think, “Is this even worth it?”
But after 17 rounds of revisions with a nightmare client who wanted a logo to “save” her business 🙃, I realized a solid strategy was what she *really* needed to stand out and grow. So I started learning everything I could about brand strategy and implemented my own brand mapping method into my workflow.
That's when I went from $200 logos to signing $10K+ projects in a stupidly short amount of time–while making more time to cuddle my kids, go on long fishing trips, and sip mocktails on the back porch. It sounds a lil insane but I know if I could do it, you can too–which is exactly why I created BMM.
So… who am I to teach you to use brand strategy to give more value + make more moolah?
Because babes, I love you enough for you to…
🤑 Have a waitlist of dreamy clients who are dying to work with you and respect your process (seeya, pixel pushers)
🤑 Become a well-known leader who is the “go-to” for your industry
🤑 Earn gooood (but fair!) money so you can buy a house, save for retirement, get childcare–all those super awesome things that help you feel safe and human
🤑 Make freaking magic for your clients and find solutions to the deep problems they’ve been struggling with
I’m so dang eager to hand over everything I know.
Sign me up nowwww.
I’m a design school dropout turned multiple six-figure business owner who believes you can make a buttload of money and have tons of fun while doing it. By implementing my signature Brand Mapping Method, I went from soul-sucking logo designs to five-figure branding projects for clients like Emma Natter, D’Arcy Benincosa, and Soil & Stem. Now I work with select brands and educate designers through my signature programs BMM and $10K Girl Gang, while I get to be out here livin my dream life, traveling, chilling, and eating snacks with my family.
CARLI ANNA
CEO, OWNER & HEAD COACH OF CARLI ANNA
MEET YOUR COACHES
After going through BMM and transforming her design business, Hannah is a successful brand strategist at Miles Dan and your co-coach here at BMM. She’s been there, gets how you’re feeling, and is here to help you build your brand strategy to perfection.
HANNAH JAFFE
CO-COACH, OWNER OF MILES DEAn STUDIO
Do you offer refunds?
QUESTIONS?
I've got answers!
Yup – 7 days, no questions asked. Just email us at hello@carlianna.co if you’re not wildly satisfied.
Is this self-paced?
Is this self-paced?
Is there anything live inside the course
You’ll get access to our Facebook group and monthly calls. Everything else is pre-recorded.
How long do I have access to the course?
For the lifetime of the course! And you’ll automatically get all the updates too. No bait and switch over here.
Help! I have more questions
No problem. Send me nudes and q’s to hello@carlianna.co
Is this only for designers?
Actually, no. The Brand Mapping Method is perfect for ANY service-based business that is working to develop other brands. Brand photographers, copywriters, and website designers would absolutely benefit.
I'm in!
BEST VALUE
Hey babe – it’s your time to book bigger clients, make more money, and have tons of fun while doing it.
$997
12 X $97
paid today
MOST FLEXIBLE
GIVE ME ACCESS NOW!
I'M IN!
GIVE ME ACCESS!
