THE SOCIAL MEDIA PLAYBOOK
185 content marketing prompts for designers & creatives
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THE FACTS
Showing up on social media is a non-negotiable for most creative service providers. And for designers, social media is a living, breathing, dynamic portfolio showcasing your best, most impactful work.
But social media is so much more than a portfolio—it’s a wildly powerful client attraction, acquisition, and retention tool. The best part? It’s totally free.
THE PROBLEM
As social media has adapted, grown, and expanded, so have the expectations for creators. And nothing is more exhausting than needing to create content for your business after spending hours creating content for your clients.
Your brain feels empty, and it’s like you suddenly have nothing of substance to say. You open your computer or phone to type out a caption, and every opinion you’ve ever had goes MIA. You start to spiral, wondering what the heck people even want to see from you. Should you delete the apps and go back to corporate? Is this all a waste of time? Could the algorithm be any more of a mean girl if she tried?!
Trust us—we get it. We’re right there with you. And we’re here to save the day (and your sanity).
THE SOLUTION?
The Social Media Playbook is a comprehensive collection of 185 content marketing prompts and post ideas—made specifically for brand and website designers.
After analyzing the industry, scouring the internet, and leaning into our own experiences, we’ve broken down the most important content pillars for designers: Education, connection, clients, selling, and hot takes.
THE DETAILS
Then, we created 8 different topics for each pillar, along with 5 different prompts or post ideas for each topic. That’s 185 total unique prompts and post ideas. You could literally post every other day for an entire year and not run out of ideas or things to say.
It’s simple to use—choose your pillar, find a topic you feel sharing about, either answer the prompt with your content OR create the type of post we suggest and map out for you, hit publish, and BOOM—you’re done.
THE CREATORS
We’ve fused the sales psychology and messaging expertise of a leading sales copywriter with the industry knowledge and perspective of a wildly successful and sought-after design educator to create something that won’t just spark ideas, it will cut your content creation timeline in half (at least).
No more endless scrolling “for inspiration.” Or wasting 45 minutes on a single caption.
We know your talent and energy are better used elsewhere (like on your actual business)—and we’re tired of watching so many incredible designers lose out on clients, connection, and community all because content ate up all their brain space.
CARLI ANNA
KAILI: REVEAL STUDIO
THE PROMISE
With The Social Media Playbook, you can create a month’s worth of content in one afternoon WITHOUT starting from scratch. Plus, you can be sure the topics you’re posting about are actually going to get you somewhere (because nothing’s worse than wasting an hour on a post that no one gave any attention to).
Social media CAN be fun. Content creation CAN feel easy. Don’t believe us? Grab the Playbook, and we’ll prove you wrong. More like you’ll prove YOURSELF wrong (and we’ll cheer you on from the sidelines).
XOXO,
Kaili + Carli
PSSST... WANT MORE?!
We want you to freaking kill it at your content creation so for fifty more bucks you can bundle the prompts with Carli Anna's content creation system.
You get:
- 1 hour recorded workshop of our new content + lead gen system
- 1 hour recorded of Q&A
- Airtable content creation system Template
- Marketing Personality quiz & guide
